Monday, March 11, 2019
Case Questions for Product and Brand Management
American verbalize 1. What explains the American Express taunts achievement all over the past fifty years? 2. What challenges typeface the American Express card in 2008? 3. Delineate and rank in order the various growth options open to the American Express card. 4. How is an close at hand(predicate) economic recession likely to affect the revenues and profits of the American Express card? ruddy slovenly person 1. What created Red Bulls success? What is the core franchise and benefit? Has the products positioning changed over time?What is the role of alcohol mixing in Red Bulls success? 2. What is Red Bulls success reflection? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you wont to make this judgment? 3. Why did the first UK launch go wonky? 4. What changes were made for the US market? Should other changes be considered? 5. Assume stout competition is coming. How can Red Bul l affect its franchise? What actions would you preach? 6. What should Cokes competitors do?Coke? Pepsi? Anheuser-Busch? 7. If you were an investor in Red Bull, would you gather in your money and run or wait for the long haul? Starbucks 1. What is Starbucks scheme? 2. Given your assessment of its competitive premise, how should it leverage its resources and capabilities to achieve its growth mark? 3. How will you respond to McDonalds offer? 4. Now that Starbucks is entering India, what stigmatisation strategy would you recommend to the Starbucks management to establish the Starbucks brand in the Indian market?