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Biography of a Successful Person Lai Chee-Ying, poke (1948 ) open up Lai was born in Guangdong in 1948. He illegally immigrated to Hong Kong when he was 12. Jimmy found Giordano in 1975. In 1990, Jimmy established Next Media Ltd. Its apple routine and Next hebdomadary are two of the nigh popular rawspapers and magazines nowadays in Hong Kong. Jimmy expanded his media bank line to Taiwan in 2001. He owns wealth all over 3 billion HK dollars. Jimmy is a creative lineageman. He show his innovative ideas no matter in garment or media intentness. line up Industry GiordanoUnder the leading of Jimmy Lai, Giordano has become one of the leading costume retailers in Hong Kong and owned over 200 stores since the beginning of 1990s. Jimmy brought a new practice to staff management on the retail phone line outstanding sales would be rewarded for double salary. This policy was totally new to clothing retail industry at that time. Besides, Jimmy initiated the policy of broad to try an d change with requiring a reason for Giordano. It gave great confidence to the customers and build a good brand painting. Media Industry Next Media Next Media special(a) was found in 1990.What makes Jimmy Lai a creative businessman is that he has rai keep an eye ond printed media into many innovative usages. Turning Newspaper to Direct selling AdMart AdMart was a Hong Kong online and phone retailer. Jimmy Lai use the enormous network and media reporting of his apple routine to turn a newspaper to a batting order for direct selling. AdMart had been the hot topic in Hong Kong after few months it launched. Jimmy Lais creative business idea had fitted in many deliver of the Hong Kong society at that period. First, it was in a downturn of economy, tribe were smell for economical alternatives other than traditional supermarkets.Second, the increasing unemployment provided sufficient manpower for the delivery renovation of AdMart. Third, Apple Daily was one of the biggest p rinted media in Hong Kong. AdMart enjoyed the best market advantage among all other retail competitors. The launch of AdMart had once been a great challenge to the top retailers in Hong Kong Parknshop and Wellcome. Although AdMart was closed due to the genuine scandals of quality of goods and price war, AdMart was still the first try to turn media business into direct selling business.Turning Newspaper to Television Another creative business idea comes from Jimmy Lai is the Apple carry out News. It is a video service provided by Next Media Limited to report most of the news from Apple Daily. Jimmy Lai realizes that many people prefer videos more than words and they wish exaggerated reporting method. He starts the Apple Action News to charm this segment. Through YouTube and smartphone applications, Apple Action News has become one of the most popular information or entertaining media for Hong Kong and Taiwan consumers.It has successfully turned printed media into to videos and b oosted up the consumer awareness to both Apple Daily and Apple Action News. Turning Newspaper to Banners Jimmy Lai is good at marketing his brands. 1 of his most creative ideas to promote the brand of Apple Daily is to turn newspaper to banners. Apply Dailys political status is against to the government. It perpetually supports those antigovernment protests. On the days of large protests such as 1st of July and fourth June, Apple Daily provides banners in its first page for readers and protesters.While some people might think that it is a waste of money, it gains opportunities to advertise Apple Daily for free. While all media in Hong Kong would report those large protests, they must accede photos about the situation. As Apple Daily provides free banners for protesters, you will see people raising Apple Daily in the photos of different newspapers headlines. First, Apple Daily makes use of the protest opportunity to get free advert for its brand in different newspapers. Second, it could create a brand image that many people are reading Apple Daily.Third, providing banners helps Apple Daily to boost the sales on protest days since some of the protesters would grease ones palms Apple Daily for the banners. This creative marketing idea has never been used by other media in Hong Kong. Jimmy Lai is a successful businessman who uses his creativity to develop new rules and trends in industries. His success in media industry makes him well known by everyone every Hong Kong. Meanwhile, Jimmy Lai is also a writer of over 15 books published by Next Media Limited. He is also a devout Catholic. 1 . Jimmy Lai (2007, January 27). . World diary Book Store, Author Introduction 2 . Next Media Ltd. Company Profile, Information, work Description, History, Background Information on Next Media Ltd. http//www. referenceforbusiness. com/history2/91/Next-Media-Ltd. htmlixzz2AeOTMYpb 3 . (2000, July 12). . http//big. hi138. com/? i201715 4 . Official Website of Apple Daily , http//hk. dv. nextmedia. com/ 5 . , http//hk. 88db. com/hk/Knowledge/Knowledge_Detail. page? nestling=14558