A Walt Disney World Advertisement :: Travel Advertisements

The family vacation is an American tradition. Thinking and planning for this adventure captures the imaginations of thousands of families each year. While parents and children may disagree over what constitutes the ideal vacation, there is no question about there being a family vacation. Savvy entrepreneurs are aware of this fact and spend millions of dollars in advertisements to capitalize on the money families spend for family vacations. Most advertisers craftily market to children, believing that children, through coercion (whining), can get their parents to buy what they want (see advertised on television). The Walt Disney World advertisement, however, takes a different approach by marketing to the entire family. The Disney advertisement is extremely effective, appealing to both the parents’ and children’s sense of wonder and excitement, while also making an emotional appeal to the parents’ sense of value. The caption of the Walt Disney World advertisement in Family Circle magazine reads: â€Å"Pretend your family is on the most magical vacation ever.† The first picture in the advertisement shows a larger- than-life Mickey Mouse happily greeting a young girl with pig tails in her hair. The girl’s eyes are wide with excitement and disbelief. The imagery in this picture brings on wonder and fantasy: the background is softly blurred with splashes of bright colors and light. In fact, there seems to be a rim of bright sunshine just above the girl’s head. The next picture shows a girl and boy enjoying one of the many rides at Walt Disney World. The feeling that both pictures convey is summarized in the words of the advertisement: â€Å"Indeed they had to pinch themselves to make sure it wasn’t a dream.† The next picture shows a mother being pampered by her husband in a make believe Hollywood scene. This is very effective advertisement because the mother who usually does the pampering and caring is instead being pampered and adored by her family. The caption above this scene reads â€Å"Mama got ‘discovered’ in Hollywood, the way she always imagined it would happen. This advertisement appeals to the parents who are swelled with pride to be able to fulfill their children’s dreams. One caption reads â€Å"They dreamt of fairytale characters that came to life and embraced with a hug†. This shows parents that Disney wants to do the same as the parents, when it comes to their children.

Mcgee Cake Company

Running Header: CASE STUDY 1 The McGee Cake Company: A Case Study Submitter Instructor BUS Course 2012 CASE STUDY 2 Introduction The McGee Cake Company, owned by Doc and Lyn McGee, has been a sole proprietorship company since its inception in 2005 (Ross, Westerfield & Jordan, 2013, p. 18).A sole proprietorship â€Å"is the least regulated form of organization† and has allowed the McGee's to run their company largely as they see fit and to reap all the financial profits. However, the company's recent growth has added additional financial burdens which have caused the McGee's to revisit the company's current form of organization (Ross, Westerfield, & Jordan, 2013, p. 5). To that end, the owners have approached me â€Å"to help manage and direct the [company since its fast growth has] led to cash flow and capacity problems† (Ross, Westerfield & Jordan, 2013, p. 8). What follows is information on â€Å"the advantages and disadvantages of changing the company's organizati on from a sole proprietorship to an [limited liability company] as well as â€Å"the advantages and disadvantages of changing the [company's current form of business organization] to a corporation† (Ross, Westerfield & Jordan, 2013, p. 18). In addition, the McGee's have asked me for my recommendation as to which form of business organization I believe the company should undertake and the reasons/rationale behind my recommendation.CASE STUDY 3 Key Issue The one key issue that has led the McGee's to consider moving the company from a sole proprietorship to a limited liability company or that of a corporation is the company's recent rapid growth. This growth has presented both opportunities and challenges for the company as a whole.Specifically, â€Å"sales have exploded† since The McGee Cake Company was recently featured in â€Å"a leading specialty food magazine† (Ross, Westerfield & Jordan, 2013, p. 18). While this growth has allowed the McGee's to use the comp any's revenues as their sole source of income, it has increased their need for capital as they have had to hire â€Å"additional workers to meet the demand† (Ross, Westerfield & Jordan, 2013, p. 18). Also, additional capital will be needed to purchase more assets in an effort to keep up with the company's continuing growth (Ross, Westerfield & Jordan, 2013, p. 8). Under the current business form these two increased expenditures—payroll and assets–are the sole financial responsibility of the McGee's which may cause some financial stress since their available â€Å"equity†¦ is limited to the amount of [their] personal wealth† (Ross, Westerfield, & Jordan, 2013, p. 5). This growth has also presented the McGee's with the opportunity to enter into business with â€Å"a national supermarket chain [that has proposed] to put four of [the McGee's] cakes in all of the chain's stores† (Ross, Westerfield & Jordan, 2013, p. 18).In addition, the McGee's hav e been approached by â€Å"a national restaurant chain [in regards to] selling McGee cakes in its restaurants† (Ross, Westerfield & Jordan, 2013, p. 18). Again, under sole proprietorship the company may miss out on these opportunities â€Å"because of insufficient capital† to expand the business assets (Ross, Westerfield & Jordan, 2013, p. 5). For example, if the McGee's do not have the capital to purchase more ovens they may not be able to keep up with the increased demand from the supermarket/restaurant chains, potentially causing both business ventures to fail.In order for the company to capitalize on its current growth the McGee's need to be informed of the advantages and disadvantages of other forms of business organizations to determine which will best suit their needs for both the short- and long-term. CASE STUDY 4 Advantages and Disadvantages of Changing from a Sole Proprietorship to a Limited Liability Company â€Å"The goal of [a limited liability company] i s to operate and be taxed like a partnership but retain limited liability for owners† (Ross, Westerfield & Jordan, 2013, p. ). Thus â€Å"[t]he main advantage gained by shifting from a sole proprietorship to a more formal organization [whether it be a limited liability company or a corporation] is liability protection† (Cromwell, n. d. , n. p. ). Under sole proprietorship the McGee's have â€Å"unlimited liability for [their] business debts† (Ross, Westerfield & Jordan, 2013, p. 5). This means that if their business owes creditors and the McGee's are unable to pay with business assets the creditors can demand payment via the McGee's personal assets (Ross, Westerfield & Jordan, 2013, p. ). In contrast, under a limited liability company the McGee's personal assets would be protected â€Å"from business liability† (Cromwell, n. d. , n. p. ). Additionally, the McGee's must rely on their own personal wealth in an effort to raise equity whereas a limited liabili ty company affords the business â€Å"to bring a number of investors and partners† on board in an effort to raise capital (Ross, Westerfield & Jordan, 2013, p. 5; Cromwell, n. d. , n. p. ).Hence, the limited liability company will provide them with the capital they require to increase their business assets in order to keep up with the high demand for their products. In terms of taxes the McGee's currently report their personal and business taxes as one. Under a limited liability company they will no longer be able to claim their business income on their personal filings; separate tax returns would have to be filed for both their personal income and their business income (Cromwell, n. d. , n. p. ).Moreover, the McGee's would have to file documentation with the state prior to their company being able to claim limited liability status. The taxes and state filing issues, in my professional opinion, should not be viewed as detractors. The benefits the company will reap (e. g. , ab ility to raise capital) certainly outweigh the annual taxation preparation and filing with the state to ‘establish' the limited liability company. CASE STUDY 5 Advantages and Disadvantages of Changing from a Sole Proprietorship to a CorporationSome of the advantages of forming a corporation are, in contrast to sole proprietorship, â€Å"owner-ship [of a corporation] can be readily transferred† (Ross, Westerfield & Jordan, 2013, pp. 5-6). Also, like a limited liability company, a corporation has â€Å"limited liability for the company's debts and [stockholders] can only lose what they have invested† (Ross, Westerfield & Jordan, 2013, p. 6). In addition, unlike sole proprietorship, a corporation an unlimited [business] life† (Ross, Westerfield & Jordan, 2013, p. ). For these reasons, a corporation is a superior form of business organization for raising capital (Ross, Westerfield & Jordan, 2013, p. 6). Along with the advantages of forming a corporation comes t he main disadvantage: taxation. Corporations must deal with double taxation â€Å"meaning that†¦ profits are taxed [at both] the corporate level when†¦ earned and again at the personal level when they are paid out† (Ross, Westerfield & Jordan, 2013, p. 6).While a corporation provides many advantages the tax disadvantage that comes with it currently outweighs those advantages. CASE STUDY 6RecommendationWith The McGee Cake Company's rapid growth it is in need of changing its form of business organization. In particular, the McGee's â€Å"need enhanced protection for [their] personal assets from business obligations and liabilities as well as a better vehicle to attract investors† (Cromwell, n. . , n. d. ). Therefore, after carefully weighing the advantages and disadvantages of changing from a sole proprietorship to a limited liability company or that of a corporation my recommendation is for the former. Becoming a limited liability company will benefit them gr eatly since it provides limited liability in that their personal assets will be separate from their business assets, thus protecting their personal assets from creditors seeking payment if such a situation should ever arise.Becoming a limited liability company will also allow the McGee's to raise equity through partners and investors. Since the McGee's are in need of additional capital to purchase new business assets in an effort for them to keep up with the current demand for their products a limited liability company would allow them this advantage. Since this rapid growth may continue the McGee's may want to revisit becoming a corporation. However, my recommendation is for them to take the next logical and less daunting step and become a limited liability company for the reasons stated above.CASE STUDY 7 References Cromwell, J. (n. d. ). Demand Media: The Advantages and Disadvantages of Changing the Company Organization from a Sole Proprietorship. Retrieved from http://smallbusi ness. chron. com/advantages-disadvantages-changing-company-organization-sole-proprietorship-24632. html Ross, S. , Westerfield, R. , & Jordan, B. (2013). Fundamentals of Corporate Finance (10th ed. ). McGraw-Hill/Irwin: New York, NY

Delinquent Law essays

Delinquent Law essays The Original law of the Illinois juvenile court defined a delinquent as: a child under the age of sixteen years who has violated any laws of the state, or any city or village ordinance. Under the common law, children between the ages of 7 and 16 years of could be dealt with as delinquent. Today in 37 states and in the District of Columbia, juvenile courts are initially responsible for all violations committed by youth under the age of 18. In ten states the age limit is 17 and in three states the jurisdictional age is 16, which means that anyone at these ages or above will face criminal prosecution. Dependency, neglect, and violation of educational laws have been included in most jurisdictions of the juvenile courts. Juvenile delinquency from a legal state combines the characteristics of social protection and restriction. Juvenile delinquency may be a reflection of ethical defects in the families pattern of living. The parent themselves may be contributing to the delinquency of their offsprings by the example of their own social misconduct. The broken home defined as one in which one or both parents are absent because of death, desertion, separation, divorce, or a commitment to an institution, have contributed to juvenile delinquency. Other factors that may contribute to the high rate of juvenile delinquency is excessive poverty, dependency, overcrowding and other poor home conditions, and the lack of parental control or attention. Why do youths join gangs? This Question has many answers, and it all depends upon many factors that are Affecting the youths life. For some youths there isnt a choice, they are born into the activities of gangs because of their parents. Others that dont have a choice are the ones who are forced in or recruited very strongly. Younger kids about the age of 10 or 11 are chased down by older, bigger and tougher gang members and beat up. They are made to keep a watch out for the police at a parti...

Fee-Based Higher Education Essay

Fee-Based Higher Education Essay Fee-Based Higher Education Essay Education plays a significant role in human life. People spend about 12 years at schools, and about 4-6 years in colleges. Almost everyone, sooner or later, confronts the issue of continuing his education. Some people go to a college just in order to get a formal document – a bachelor diploma. Others relate to future profession as a matter of the whole life, connecting their future with education. The development of human capital is the basis of the modern industry of higher education. If education is the most valuable wealth, then, what is the level of its availability? Does one have to pay for his education, or is it the duty of the state? I consider that higher education has to be fee-paid because in this case it would increase the authority of higher education and its quality. In the recent time, education in colleges, as private, as state ones, becomes more and more expensive. In the USA, tuition fee varies from five to forty thousand dollars per year. Although, poor students are given generous scholarships, they are often not enough for the students of the middle classes, whose family lose most of their income. However, I consider that higher education has to be fee-based on several main reasons. The obvious argument and example of this fact is the comparison of secondary and higher education in the USA. Secondary education, which is free of fee and general, does not get even an average level. Meanwhile, the higher education, which is fee-paid and expensive, is one of the best in the world. Thus, it is impossible to provide a high-qualified free education in the country of such size. In some European countries, where education is free, the level of taxes is very high. It leads to the conclusion that education is good in the countries where the taxes are very high, or where education is fee-paid. Such American universities as Harvard University (Cambridge, Massachusetts), Yale University (New Haven, Connecticut), Stanford University (Stanford, California), Princeton University (Princeton, New Jersey), are among the best universities over the world. These educational establishments have been recognized as ones of the best over the globe. Meanwhile, education is very expensive there. For example, the fee for education can get about forty thousand dollars per year and more in Harvard University. This fact proves that the most high-qualified education is fee-paid. Such education is valuable and respected in every place. The fee-paid education significantly reduces the availability of higher education. When a person pays serious money for something, then he would take it much more responsible. The opponents of fee-paid higher education state that if higher education is fee-paid, then, it would not be available to everyone. It means that people from poor or middle-class families will not have a possibility to get a higher education. I consider that quality of education will be better, than general education, which is presupposed for everybody. First of all, higher education is not necessary for everyone. People, who want to get a job, are used to go to the colleges. Meanwhile, the employers usually demand higher education, not because it is really necessary for them, but because it has become common. The vast majority of people do not use higher mathematics in the work. They even very rarely use the high school level math. How many times have you applied mathematical integral in the work? Of course, if you are not an engineer or a scientist. Nowadays, higher education is the usual formality. But its not explained that education is bad, and that only a small percentage of people working in the certain areas, really need it. Many vacancies demand only the fact of the presence of higher education. Very often they do not even specify the area, in which it was obtained or success in the study. In many new areas, employers do not even need the higher education, and they are not interested in the formal education. For example, in the field of the informational technologies, the specialists only can show their professional knowledge and abilities to get the job. So, there are two main points, which prove that higher education has to be fee-paid. The first point is that higher education is not necessary for everyone. Most of the people use it only as formality, which devalues ​​the education system as a whole, creating a lot of mediocre educational establishments. The second point is that higher education works good when it is fee-paid. It is good for students, which receive a qualified service, and for the instructors, which get good salaries. Payment for higher education automatically creates its elite status. It does not mean its unavailability for everyone, but elitism, which causes a wish to pay for it. Higher education is a service, which can be consumed or not by a human according to the planned way of life. As any other service, which needs to be high quality, it has to be fee-paid. Visit essay writing service to get custom essays on Higher Education topics. Our writers guarantee high quality and plagiarism-free!

Slavery in the American Colonies Essay Example | Topics and Well Written Essays - 500 words

Slavery in the American Colonies - Essay Example According to the discussion  America since its very beginning practiced cruel racism which does not have any true scientific or biological base. Ethnic segregation and discrimination was very much evident in all areas. This practice started long years back and was followed by people and transferred to the next generations. It later became a political phenomenon. The white majority was found to be proud in their own race (a part of heritage). They were of the belief that they are superior to others in race as well as culture. They tried to put the minorities down in order to strengthen their own group. They developed extreme hatred towards the black minorities and had an overall sense of bigotry. The black minorities were oppressed to the core and were denied all rights. The demands and opinion of the blacks were never considered at all.  From this essay it is clear that  Story of the elimination of slavery from the American land is quite long. Slavery is the core reason the nat ion witnessed the disastrous civil war. United States started practicing slavery as early as 1619. Towards the closing of American Revolution, majority of the northern states stopped slavery, while the plantation economy of the South continued practicing it. In the years before the Civil War all the issues were centered on the issue of slavery. This started with the debates made on the three-fifths clause on the Constitutional Convention of 1787.... In the years before the Civil War all the issues were centered on the issue of slavery. This started with the debates made on the three-fifths clause on the Constitutional Convention of 1787. It further proceeded with the Compromise of 1820, the anti-slavery Gag Rule, the Nullification Crisis, and finally the Compromise of 1850. In the first half of the nineteenth century slavery was supported by the Southern politicians. They maintained the control of the federal government. Though they had most of their Presidents hailing from the South, they were very serious about maintaining a balance of power in the Senate. New states joined the Union and several compromises appeared to keep an equal number of free and slave states. In 1820, Missouri joined as a slave state and Maine came as a free state. The balance got disrupted in 1850 as Southerners allowed California to come as a free state in return for laws upholding slavery. The balance was later disturbed with the joining of free Orego n and Minnesota. The increase of the gap between free and slave state illustrates the changes happening in each region. When South, with a slow population growth, adopted an agrarian plantation economy, North adopted industrialization. They had large urban areas, with large infrastructures. They witnessed increased birth rates and a large inflow of European immigrants. The increase in population made South to keep a balance in the government. This lead to the addition of several free states. An anti-slavery president was also appointed. The political issue that ultimately took the nation towards the war was nothing but slavery in the western territories acquired during the Mexican-American War. The same

NY Safe Act Potential Impacts on Juvenile Offenders and Community Essay

NY Safe Act Potential Impacts on Juvenile Offenders and Community - Essay Example The Juvenile Justice System (JJS) refers to a group of juvenile courts in any given country. The juvenile court which is also referred to as the offender’s courts is mandated with the passing of judgments for any crime which young children commit. Many JJS especially in the New York are meant for the rehabilitation of the young children instead of imprisonment http://open.nysenate.gov/legislation/bill/s2230-2013. Though the JJS provides a place for the juveniles to correct their behaviors, through rehabilitation, the Act has a lot of effects on juvenile offenders, their families, community safety and the mental health practice. One of the impacts of the law or Act on juvenile offenders is that they would get to know their mistakes and thereby correct them. By punishing the young ones, they would be affected mentally, but as per the court stipulations, they should first be given advice as to why they are in court and how their behavior should be corrected (shoemaker 2009). The families of the juveniles would also be affected by the law. One of the effects to the families includes emotional stress, especially to the parents. On the other hand, the families can also appreciate for the corrective behavior that their children would adopt. Though many parents of the juvenile offenders would not appreciate the corrective behavior offered to their children, some would appreciate since their lifetime behavior would also change (Wheeler 1978). On the impact on the community, there would be improvement on the safety of the community at large since even the children form part of the community. There would also be a reduction of the number of crimes and this would also serve as a lesson to the other young children in the community. The passing of laws against the juvenile offenders would also have some effects on the mental health practice in the New York. For one, the mental health practice has

Ethics of New Yorks Smoking Ban Essay Example | Topics and Well Written Essays - 1000 words

Ethics of New Yorks Smoking Ban - Essay Example The freedom of the smoker is not impinged in balance with the rights of the other patrons, as the smoker can go outside and all are free. Rawls - Ethical. If you are a smoker, you are negatively impacted and would find this unethical. Given the fact that the majority of people are non-smokers, you (PJ) are most likely to be a non-smoker and not want to breathe second-hand smoke; ergo, the ban is ethical because it benefits you. Kant - Ethical. The categorical imperative is the health of the people. It is universally agreed that smoking is harmful to the health of both the smoker and the breather of second-hand smoke. The right thing, or moral principle in keeping the health of the people as the prime objective, is to ban smoking. Egoists - Ethical/Unethical. If you are a smoker, the ban is unethical because it does not allow you to engage in your preferred behavior. If you are a non-smoker, the ban is ethical because you don't have to breathe smoke. The two forms are Act and Rule. In Act Utilitarianism, an action determines what is moral, and general rules can be distilled from the act. For example, if two people were in a burning building-say an elderly man and a small child-and you could only rescue one, you would rescue the child because she would have the higher potential for happiness in the future; the rule being that the higher degree of happiness wins out. In Rule Utilitarianism, a principle determines what is moral, and individual actions follow the general rules of morality. If the rule says that homicide is wrong, for example, killing Hitler in 1933 would still be wrong even though it would lead to the prevention of millions of deaths. 2. What do economists mean by the "declining marginal utility of money" This is a concept which is fairly intuitive. It means that a specific amount of money has proportional importance relative to the wealth of an individual. The amount of $ 5,000.00 given to a specific person would be an unimaginable amount of money for a welfare mother, a nice bonus for a mid-level corporate manager, and completely irrelevant for Warren Buffet. Conversely, the loss of $ 1,000.00 would be very painful for a college student, somewhat annoying to the average attorney, and unnoticed by Bill Gates. 3. Robert Nozick presents his entitlement theory as a function of three basic principles. What are these three basic principles These principles relate to the holdings or possessions of an individual and that person's justifiable right (entitlement) to have them. The Transfer Principle says that, for any particular item, a person is entitled to have it if they properly obtained it from someone who had the right to transfer it. If I purchased a watch from a retail store that had honestly acquired it, the transfer is valid. If I bought the same watch from an individual on the street who had stolen it from its owner, the transfer is invalid. Under the Acquisition Principle, a person who has something that was justly obtained is entitled to that item. In the watch example, my purchase from the retailer is just and I have the right to wear the watch; the street deal is invalid