The Ideal Strategy for Online Games That Helps Improve Essay Writing Skills for 10th Graders

The Ideal Strategy for Online Games That Helps Improve Essay Writing Skills for 10th Graders Though the high quality and power of the essay's argument are somewhat subjective, it's still true that you require specific grading standards that allow you to grade it as objectively as possible. You would like your students to prevent repetition, and therefore don't be afraid to recommend Vocaboly as a tool which will help them replace their habit words with different terms. Furthermore, your students will discover the formatting guidelines for the citation style you desire. Simply take the additional step to increase your grades by utilizing an essay grading service. Starting now, taking notes are going to be a mainstay of your youngster's education. While teachers ought to be there to support your child, he should do the job. In the event the answer is no, it is a craft you might need to work on with your child at home. Students may spin each wheel separately till they have a m ix of words that inspires. Writing is a complicated skill which most students actually need as a way to successfully go through college. Students might also appear back' from the standpoint of their grown-up selves. They will be able to communicate with their teacher via the virtual campus. They also receive a certificate of completion. Writing is given much significance in school since it is the bedrock of the rest of the subjects too. It may not operate for every single student of yours. Online Games That Helps Improve Essay Writing Skills for 10th Graders Features Hemingway Editor is a huge tool you are able to use in instances like this. Writing will be able to help you get a better handle on an abstract idea. Writing skills don't arrive naturally. When it's on paper or through their lips, the entire point is to receive your students to share their thoughts without hesitation. Taking everything that's happening into consideration, while attempting to account for every prospective action, is something which can readily be translated into research, as it enables the student to come up with the capacity to take an assortment of research paths to come across the reply to their research questions. Each of you compose an explanation of the way to do something. Becoming in a position to properly understand th e methods by which the fighting actually impacts the storyline is an incredibly very good means to help students piece together how different portions of their education go towards the whole, and similarly it may also show them how separate parts of research can be placed into an essay to strengthen it like a whole too. Unlike the typical classroom methods, there are a range of fun and intriguing games on the internet that make kids want to read. This game is an enjoyable approach to examine grammar. On-line reading games are a really good means to instill such habits in your children. Reading games for children are a wonderful aid for parents and teachers who are searching for fun ways to come up with wholesome reading habits in children. Using Online Games That Helps Improve Essay Writing Skills for 10th Graders It's additionally a great exercise for attention. By nature, we're a population of doers. Through writing, you're encouraging your child to learn more about the c orners of her or his mind. Online Games That Helps Improve Essay Writing Skills for 10th Graders Fundamentals Explained Even if all of the info in the body of the essay is solid, it's important to find the reader to that point with a fantastic attention grabber. For instance, you can emphasize the value of producing clear and concise outlines before they begin writing. This site has full instructions on each and every phase of the essay writing process, along with definitions for various varieties of essays, for students to peruse on their very own moment. Your students are aware that the thesis statement is easily the most significant part the essay, and that's exactly why it's hard for them to allow it to be perfect. Paragraph 1 This is the location where you introduce your topic and provide the reader an idea about what to expect in the subsequent paragraphs. Fifth graders should work on organizing their thoughts onto paper, and a paragraph construction activity can be an enjoyable approach to do it. To put it briefly, the very first paragraph gives a summary of the entire essay. Sometimes writing a paragraph about how you want to address an equation can provide help. The Debate Over Online Games That Helps Improve Essay Writing Skills for 10th Graders Starting an essay with an attention grabber guarantees that your audience might want to keep reading. Another advantage of journal writing is it boosts the reading skills of your son or daughter. The website consists of awesome on-line resources and books which make writing fun, together with cool new words that boost students' vocabulary. It's an enjoyable and exceptional way for students to compose their essay or story. Last year's com pound and intricate sentences continue this calendar year, but with the additional twist your fourth grader should have the ability to recognize and correct run-ons and fragments. If kids engage in writing from a young age, they will have the ability to expand their creative potential. The more knowledge your son or daughter builds during the prewriting stage, the simpler it is going to be to write. You might also wish to consider encouraging your kid to write creatively (starting at a youthful age if possible). Interactive activities are a valuable part of the learning approach. Folks now believe computer gamers can teach a lot about different skills required for suitable research and writing, from being in a position to take care of a number of sources of information at the same time, to having the capability to sift through information and understand the way that it contributes to the whole. With so many speak-to-text apps out on the sector, it might be challenging to choo se only one.

Sample Common App Essay Transitions to Adulthood

Sample Common App Essay Transitions to AdulthoodSample Common App essay transitions to adulthood can be used in a variety of situations and settings. If your employer requires this type of information, then it is recommended that you read over the guidelines that they have provided for you. Most of these are easy to implement and do not need to be changed. Here are some examples.The first example of a sample Common App essay transition to adulthood is an update on the work that has been completed and submitted. This is an excellent way to add in an update, or even a new section to the essay. The format and wording will be similar to the original Common App essay, but with some slight alterations. The most common thing to do is change the closing, or conclusion. An example might be something like, 'In conclusion, this is my personal essay and the result of my research for a college project.'Another example of the sample Common App essay transition to adulthood is one that deal with mo ney, and how it can influence us in our life. The key point to remember is that money can be used for so many things, and it is not necessarily bad. It can help people get ahead and continue to live their life to the fullest.The third example of a sample Common App essay transition to adulthood is one that deals with dealing with issues like loss. The person may be feeling that he or she is losing touch with the world, or that he or she is going through some hard times in the past, and that the present is not as good as the past.When writing about your situation, make sure that you acknowledge that people have lost certain things in the past. For example, losing someone, a job, or some type of communication may come up when writing about yourself.Understanding the loss and how it can affect your life is an important part of understanding your own lives. When addressing a current situation, a clear note should be provided, and the person should also be included in the paper.The fourt h example of a sample Common App essay transition to adulthood is one that deals with dealing with challenges and changes. With this type of situation, the person is going through some change, and they may not know what to do. In this situation, the essay will serve as a guide and help the person deal with the changes and challenges.Changing the form of the essay is simple. Simply add in a section that deals with getting used to the changes, or finding new ways to deal with them. Any changes that are made can also be noted at the end of the paper, as well as any references that are made to any issues that were stated.

Seedec free essay sample

The Pros of Steroid testing in High School In todays world, high school sports are a huge deal to many people. It can create large amounts of money, generate revenue for the high school and offer high school athletes the chance to play in the NCAA. Some high school athletes will go as far as taking steroids so they can â€Å"bulk† up, which means to increase muscle mass. They will do whatever it takes because they feel the chance to play sports in college is far more important than their own body. What the athletes do not know is the negative effect of steroids creates, in their body. Steroids can cause deep mood swings and internal damage in the human body. High school athletes also do not understand how they will be looked at if they do get caught. Steroid users are constantly looked down upon by other athletes, because they view the users as people who cheated the sport, and disrespected the players who they play with. We will write a custom essay sample on Seedec or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Steroid users are usually labeled as cheaters even in the pros. There are many pro athletes that have taken steroids and are now looked at as cheaters. Pros such as Roger Clemens, Mark Mcgwire, and Marion Jones. These athletes’ careers are â€Å"forever tarnished by their poor decisions. † (Adler) However, even though steroid testing in high school may seem like the obvious â€Å"right† choice, many people are hesitant because of the amount of money it takes to administer one steroid test on one high school athlete. In a test for 100,000 high school athletes in Texas 99% of all athletes did not use steroids. Is it really worth the money? Drug testing should be allowed because it provides a fair playing ground for all high school athletes. Steroids give athletes the chance to get bigger and faster. This is unfair to other athletes that actually work hard to improve themselves physically by training and weightlifting. There is a â€Å"relentless pressure for high school athletes to win† (Scelfo) The pressure may be so great for high School athletes that they may feel that it is necessary to take steroids. High school athletes are also heavily influenced by what they see and hear about professional athletes. What happens when they see their idols like Alex Rodriguez take steroid? What happens in elite sports influence what happens in schools and commercial gyms† (Butterworth) If drug testing is administered to all high school athletes, it will create fairness throughout all high school sports. Drug testing may scare a player into not taking steroids, because he or she knows that later on they will be tested for the use of steroids. With Drug testing no high school athlete will have an unfair size advantage o ver other players. This can be especially dangerous in physical sports such as football, hockey, and rugby. At the end of the day people face the decision if they should allow steroid testing. Steroid testing in high school encourages sportsmanship. What would players learn if they saw that it was okay to cheat in sports and take steroids? Society has a responsibility to teach growing kids in high school what’s right, and what’s wrong. All players on both teams in whatever sport should learn to respect each other on the playing field as long as off it, and they will learn these lessons by steroid testing’s. Charlie Hyvarinen, a 15 year-old aspiring football player from a suburb of Cleveland, who insists he would never take steroids. Those are fake muscles, and its cheating, and it’s bad for you† (Adler) Athletes like Charlie are what all high school athlete’s values should be like. High school athletes have to know that steroid use, is not okay under any circumstance and people that do take steroids will be punished. A large factor in the debate of steroid testing is that steroids can be dangerous to the human body. Steroids dramatically increase testosterone levels which may be harmful to the human body. An increase in testosterone levels can cause major mood swings. â€Å"Teens are particularly at risk because the pattern of cycling on and off these drugs messes with their hormone levels, leading to mood swings and severe depression. † (Butterworth) Taylor Hooton was a 6-foot-2-inch, pitcher for his high school baseball team. Taylor in high school decided to use steroids resulting in major mood swings. Later on he became â€Å"depressed and hanged himself from his bedroom door on July 15, 2003. † (â€Å"A sad and revealing tale of teen steroid use†) â€Å"Dionne Passacantando. A 17-year-old high school cheerleader, gymnast, and vice president of her Allen (Texas) High School class, made a decision she regrets. † (â€Å"A sad and revealing tale of teen steroid use†) She bought steroids. Dionne explains how easy it was to obtain steroids, â€Å"It was easier for me to get those than it probably was to buy beer† (â€Å"A sad and revealing tale of teen steroid use†) Dionne started to become suicidal after taking steroids for a sufficient amount of time, where the steroids were causing her body to go in heavy mood swings every so often. Steroids are not Natural Supplements to the body, so it has many side effects such as Glaucoma, high blood pressure, and obesity. Society must protect high school athletes, from seriously getting hurt from theses side effects. Steroids can cause physical damage to the human body and can also damage the mental state by creating suicidal thoughts and major mood swings to the human body. Steroid testing in high school is a gigantic issue. People argue that finding that one person who takes steroids is worth hundreds of failed tests and hundreds of wasted dollars. What a high school athlete may not know is that the people who are for steroid testing also care about their safety. They do not want to see an athlete get hurt from the dangerous side effects of steroids. Parents of kids like Taylor Hooton do not want to see the same outcome happen to other kids who decide to take steroids.

Topic of Issues to Research Paper

Topic of Issues to Research PaperWhat is the best topic of issues to research paper for? You should be able to find many things in the internet that can be your topic of research. However, you must know what will be the best topic for you and what you can find from online research.The topics of issues to research paper can include legal issues, political issues, legal issue, and other topics. No matter what topics you research paper for, you must learn all about them so that you can use them as your topics of research.First, you should search for information on any of the news sites that have information related to the topics of issues to research paper. Check with local library as well as news sources. You may also check with any library, because it would contain some of the important information regarding this subject matter.Secondly, you should use the search engine on the internet. By using a search engine, you will be able to learn about several websites that are related to the topic of topics to research paper. You can also choose to do some online research for other topics of issues to research paper but then you must be able to link them up as one topic.Thirdly, you must write down your findings because this will help you organize your information and study them. You must write down all your findings in a logical manner so that it would help you to remember them later. After doing this, you must also give time to other students who would be having their own topics of issues to research paper.The last step would be that you must edit your topics of issues to research paper according to the requirements of the content. If you need to develop a new topic for research paper, you must edit all the topics of issues to research paper before you can submit it to the teacher.When you do not feel like doing the topic of issues to research paper, you can always ask your classmates or friends if they know what topics to research paper for. This would give you the f reedom to research the topic on your own. You should be able to develop a topic of issues to research paper on your own and it would be different for each student.However, before submitting the topic of issues to research paper, you must make sure that it will fit in with the requirements of the teacher. You should also be able to compile your topics of issues to research paper by developing them on your own. But in order to ensure that your topic will be accepted, you must also apply it according to the requirement of the teacher.

Research Paper Topics on Edgar Allan Poe

Research Paper Topics on Edgar Allan PoeThere are many topics on Poe's writings that can be used in a research paper. Researching this great author is an excellent way to bring out the brilliance of Poe's writing and you will find many things to do with the papers you write.The writer can pick topics on Poe's writings and form an outline for their research paper. These topics can be on one's favorite books, poems, or any other writings of the great writer. Writing topics on Poe is a challenge because there are so many to choose from and many of these topics have a literary aspect to them.If you're going to focus on Poe's short stories, writing a research paper on one of his short stories is a good topic. If you want to write a research paper on his novels or stories, you can also choose a topic related to his writing. If you're interested in his detective works, a detective paper may be a good topic for your project. Poe's writing is full of images and you can find very interesting s ubjects by finding images and ideas in his work.For the budding writer, research paper topics on Edgar Allan Poe are not difficult to come up with. Poe's work is full of mystery and intrigue and these things make his writing appealing to readers.This great author was also a great influence on authors like Hawthorne and Twain. His works have been adapted into movies, plays, and musicals. In fact, his writing style has been adapted so much that the majority of his works are already literary masterpieces.Writing on Poe will require time and patience because you need to start at the beginning and work backwards. You can begin your research and write about topics on Edgar Allan Poe by reading some of his work. You can get the information you need to write a good research paper by reading some of his famous works and you can become an expert on the great writer's writing and his influence on the field of literature.For those who want to continue to develop their craft, writing topics on P oe can help in expanding your understanding of his career as a writer and can help you learn more about the great literary masterpieces. Being familiar with the author is very important and can give you ideas when it comes to writing your own research paper. Reading about the great works of Edgar Allan Poe is the best way to bring out the great works of this great author.The Edgar Allen Poe's influence in the field of literature and the influence of this famous author can be seen everywhere in the field of literature. Writing on Poe is not difficult to do, as long as you are willing to invest some time and energy. Doing research on this great author can give you insight into the great works of this great author and help you expand your knowledge on the field of literature.

Research Papers on Homeless Veterans: Easy Answers For Those on the Streets

Research Papers on Homeless Veterans: Easy Answers For Those on the StreetsFree research papers on homeless veterans is always a highly sought after subject for scholars. The common myth is that these folks have no place in the halls of academia, but such is far from the truth. With the changing times and the increasing number of war veterans who have post-traumatic stress disorder, more are interested in uncovering the social issues that drive these groups into homelessness.A study done by the National Academies of Sciences, Engineering and Medicine (NAS) in the United States is aimed at understanding the culture of homeless veterans, and there are already several researchers who have explored this subject. As a matter of fact, even a book was written on the subject and there are many universities with programs and instructors to teach people how to properly conduct surveys about homeless veterans.There are actually more schools providing free research papers on homeless veterans. B esides, this is also an area of research that is extremely marketable, especially to business groups and foundations. The latter are always interested in finding a solution to poverty and do not mind investing on a project that can potentially reach those on the streets.In addition, the availability of free research papers on homeless veterans is a way to reduce the stigma attached to the issue of homelessness. When a person has experienced homelessness and come out as a successful veteran, they often will not seek employment or join any organizations related to homelessness. Even if they were able to find a job after being out of the spotlight, the stigma associated with this could be too much for them to handle.While it may be possible to find online resources to answer questions about the causes of homelessness, there is nothing like finding sources to learn what really happens to these folks. Without having access to enough information, it can be difficult to put things in persp ective.The fact is that homeless veterans are marginalized in our society and their needs should not be overlooked. Research papers on homeless veterans are a necessary step in creating a better environment in which these veterans can find more security and help make them feel accepted. As long as society does not accept them, they will remain there and most likely live on the streets.The world needs to address the issue of homelessness and research papers on homeless veterans is just one tool in making the world a better place for veterans. And if one wishes to help this cause, all one has to do is educate themselves in regards to the problem.

Instagram purchase intentions in Thailand fashion industry

Instagram purchase intentions in Thailand fashion industry Overview of Relevant Theories Consumer behavior is a complex field. The complexity arises from the difficulties associated with predicting human behavior. People exposed to the same conditions do not always respond in the same way. This makes the study of consumer behavior important to help determine the potential range of consumer responses that arise from exposure to marketing communication.Advertising We will write a custom dissertation sample on Instagram: purchase intentions in Thailand fashion industry specifically for you for only $16.05 $11/page Learn More There are many theories that seek to explain why consumers behave in certain ways. In this section, the theories reviewed are the Theory of Reasoned Action, and the Theory of Social Comparison. In addition, it will be important to review Kozinets’ Model that describes online consumer user typologies, and the one-to-many communication model. The Theory of Reasoned Action (TRA) was the precurs or to the Theory of Planned Behavior (TPB). The main assumption that led to the development of TRA was that all behavior arises from the intention to do something. This means that every person makes a deliberate choice to behave in a certain way. The researchers attributed the intention to do something to three factors. The first factor was the attitude of the individual towards the activity. If a person was favorably disposed towards a certain activity, then the individual was likely to engage in it. The second factor put forward by the researchers was that the intention to carry out an activity depended on the subjective norms of the individual. This meant that if the activity was within the experience of the individual, then the likelihood of engaging in it was higher. The third element that contributed to behavior was the perceived behavioral control of the individual. It was necessary for the person to have the capacity to direct their actions to carry out a specific activity. The realization that some behavioral patterns were involuntary led to the emergence of TPB. This change made it possible for researchers to account for involuntary behavioral traits that the TRA model could not explain. The second theory that is of interest to this project is the Theory of Social Comparison. This theory postulates that people judge their personal worth based on social comparisons.Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The measures used for social comparison include intelligence, wealth, and personal attractiveness. This theory seeks to explain consumer behavior based on the realization that people take action to improve their perceived social value. Consumers buy certain products to increase their social worth. Kozinets model deals with the specific factors that influence consumption in online communities. Consumers in online communities do not ha ve sufficient social pressure to drive them to make decisions based on social comparison. Kozinets picked two main measures to develop four basic typologies of online consumers. The first measure was social ties within the online community. A new member in an online community does not have any ties with the other members of the community, despite sharing an interest. If the new member chooses to become active in the online community, the member develops social relationships with other members of the online community. This increases the member’s sense of belonging to that online community. The second measure identified by Kozinets (1999) was the level of priority of the consumption activity to the users. Accordingly, a user was likely to spend money online if the activities of the specific community were a priority for that user. This decision usually depended on the personal relationships and the interpersonal dynamics at play in the online community. Based on these two measu res, Kozinets developed a model that classified online consumers into four quadrants as shown in figure 1 below. The four main types of online consumers according to the model are devotees, â€Å"minglers†, insiders, and tourists. Devotees refer to members of an online community who have a high level of association with the activities of the online community, but have weak social ties. Figure 1: User typology for communities of consumptionAdvertising We will write a custom dissertation sample on Instagram: purchase intentions in Thailand fashion industry specifically for you for only $16.05 $11/page Learn More The fourth model of interest in this project is the one-to-many communication model. It describes communication from one point to many other points. It resembles traditional broadcasting. A central station beams messages to a large audience of passive listeners. Other models within this framework include the one-to-one model, which describes p ersonal marketing communications targeting specific marketing needs. There is also the many-to-many model that represents the participation of a community in several discussions within the network. Each of these models has implications and applications in marketing communication. Perhaps the best way to capture these ideas is to take into account that communication has shifted from mass communication to communication within networks. Consumers have varying levels of power over their buying behavior. The three dimensions of consumer power include consumer sovereignty, cultural power, and discursive power. Consumer sovereignty assumes that a consumer is fully in charge of their buying behavior as modeled by the Theory of Reasoned Behavior. Cultural power on the hand refers to a power matrix piled against the consumer by political and social processes. In this case, the consumer is under the influence of culture, politics, and the views of opinion leaders when making purchasing decisio ns. Discursive power is the combined action of both consumer sovereignty and cultural power to yield a blend that has space for consumer decision making as well as the other influences in the making of buying decisions. Celebrity Consumption Strong brands are very attractive to consumers in Thailand. The consumers associate strong brands with status and value. This phenomenon is not unique to Thailand. In the Western world, strong brands such as Coca-Cola and Pepsi have global recognition. In the technology field, companies such as Google, Microsoft, Intel, Apple, and HP have a big market share because of the strengths of their brands. Branding is an essential aspect of the every business. A survey conducted by the Grey Group in Thailand found that many consumers based their purchasing decisions on the image and social status associated with brands. In addition, up to 26% of the respondents in the same study felt that image and social status were the most important aspects to consid er when making purchases, regardless of personal economic circumstances.Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This phenomenon is associated with vigorous advertising campaigns in Thailand. The adverts create a strong consumer culture that encourages luxury spending on fashion and design items that Thai people associate with success and prestige. In addition, the adverts use celebrity endorsements to persuade consumers to purchase the products. Association of brands with celebrities usually leads to a great demand for the products. In relation to this trend, Chadha and Husband (2006) stated, â€Å"luxury brands are a modern set of symbols that Asians are wearing to redefine their identity and social position.† One of the signs of this phenomenon in the Thai society is the many female students who look at themselves as trendsetters because of their exposure to the internet. Subsequently the female students spend huge sums of money on designer items. This is because young women are more impressionable which makes them more willing to spend their money on luxury items promoted by celebri ties. This wave of young internet savvy consumers being transformed into ferocious consumers is fuelling electronic commerce in Thailand. Some commentators feel that the proliferation of the consumer culture in Thailand will jeopardize the future of the county. Consumerism tends to encourage debt spending. This will rob the country of its ability to meet it long-term obligations and may derail the economic progress of the country. Traditionally, Thai people have been good at saving and have not had strong materialistic tendencies that the young people are now embracing. Social media is playing an important role in the transformation of Thailand into a consumer society. One of the strongest areas of economic growth in the country is electronic commerce. A survey by MasterCard in 2010 revealed that online shopping is growing very fast in Thailand . This can be explained by the growth in the uptake of smart phones in Thailand. Many people are using mobile phones to access the internet and to make purchases. The smart phones are also making it very easy for consumers to access information from their online social networks. Thailand is a collectivist country in its consumption patterns . This means that people tend to buy products based on a group mentality in order to fit in peer groups. In this culture, people tend to rely on the collective wisdom of their communities to make decisions. Therefore, before making purchases, people in Thailand are likely to confer with their peers on the merits and demerits of their intention. The traditional word-of-mouth process still governs commerce in many societies. With the recent advances in technology, people are now using the internet to confer with their peers concerning their intention to make purchases. Online marketers refer to this process as electronic word of mouth (eWOM). When celebrities are involved in eWOM, the impact it produces increases significantly. Celebrity eWOM can increase the consumption of a product b ecause their endorsement increases the brand recognition of the product . According to the theoretical models reviewed earlier, the behavior of Thai consumers tends to conform to TRA. In many cases, the consumers remain in charge of their decisions to buy, but they allow the opinion of celebrities to guide their decisions. In the same vein, there is a strong correlation of this behavior with the Theory of Social Comparison. As a community, the Thai people are collectivists. The society encourages conformity rather than competition. Therefore, everyone seeks to attain a prosperous self- image, which is consistent with the national psyche. Electronic Word of Mouth (eWOM) The availability of information plays a major role in the purchasing decisions of international customers. Consumers take a keen interest in the acquisition of information because of the role information plays in the reduction of purchasing risks. Word of Mouth (WOM) plays an important role in the gathering of informa tion, which in turn influences consumer attitudes, choices, and purchasing decisions. A related development is that advertising is becoming outdated because of an erosion of consumer trust from conventional advertisements. Consumers have been questioning the reliability of advertisements as a means of acquiring accurate information about a product because of the obvious interest of the manufacturer in the sales and marketing of the product. This makes WOM more popular than seeking information from conventional advertisements. Subsequently, WOM has a strong effect on consumer choices. WOM takes different forms, which range from face to face communications, to the use of social media to convey information. When WOM takes place on line, its name becomes Electronic Word of Mouth (eWOM). Another way of looking at eWOM is that it is an attempt by organizations to influence communication between consumers. When viewed in this sense, eWOM becomes a strategic and deliberate approach by a com pany to capitalize on good rapport with its clients. Opinion leaders such as celebrities are responsible for the success of eWOM because people trust their views and opinions. Opinion leaders may vary in nature, but their common trait is that they have some influence over portions of the online community. Opinion leaders are not only celebrities. They include fashion bloggers, critics, and the dominant or active members of online communities. Opinion leaders control the discussions held through eWOM when they give their views to their online audience. These views often make the difference between the success and failure of a product. One of the significant challenges facing eWOM is the presence of wrong information. In fact, eWOM suffers from many problems associated with communication such as noise and distortion. Consumers have the duty of sifting through their sources in order to assess the credibility of the information provided. Another challenge associated with WOM is that it relies on the subjective experiences of individual when using a product. The experiences that people usually have with products are not necessarily universal. Therefore, there is a high the risk of finding false information in the eWOM network. Secondly, the anonymity of the internet makes eWOM risky. Fraudsters attempt to use eWOM networks to take advantage of unsuspecting consumer. Despite these challenges, many consumers still rely on eWOM to find information to help them to make purchasing decisions. Online Communities The emergence and proliferation of online communities is giving consumers more avenues for sharing information and experiences relating to products in the market place. Online communities are an extension of human social organization found in other spheres. These communities exist in various forms such as online forums, bulletin boards, and newsgroups. Usually, online communities arise from shared interests. The major output derived from online communities is info rmation. The tools for encoding and sharing information have increased in number and efficiency since the popular acceptance of the internet as a means of global community. The multiplicity of online information outlets is giving consumers a wide range of opportunities to upload information using video, audio, pictures, and text as they share their experiences with other consumers. A large percentage of communication stills takes place in the real world without the assistance of technology. Consumers interact with their friends during social functions, where they obtain advice on their purchasing choices. This notwithstanding, there is an increase in the number of people using the internet to access services because of the increasing confidence in electronic commerce. People are spending increasing amounts of time online, especially in the social media. This trend is likely to increase the volume of electronic commerce. The Theory of Social Comparison and the Theory of Reasoned Acti on are ideal for explaining the dynamics of eWOM and the extent to which eWOM influences the buying intentions of consumers of designer products. A study conducted to ascertain the role that travel blogs play in tourist purchase decisions found that tourists do not always rely on rational calculations based on cost benefit analysis when making the decision to visit tourist destinations. They use eWOM from blogs that talk about tourist issues to determine whether they will visit a certain place or not. Travel blogs also host adverts from various tourism-related businesses. The level of involvement of the blog in the issues tends to influence the effectiveness of the adverts placed on their sites. The adverts have a big impact because of the contextual placement of advertisements. While this is going on, marketers carry the responsibility of maintaining the brand reputation of their products because strong brands get better exposure to online traffic when they advertise on travel blog s. Electronic Word of Mouth is evolving along the same lines as the evolution of social media. As indicated earlier, offline WOM is a force to reckon with in social structures that are enclosed within physical boundaries. On the other hand, eWOM uses the power of the internet to do away with boundaries. This ensures that information within the eWOM network reaches audiences in various parts of the world. The success of eWOM arises from the number of people that now receive information via the internet. For instance, news about a new product spreads very quickly in the internet. This shows that eWOM has a very large impact on the transfer of information. Apart from the simple acquisition of knowledge, consumers have faith in the information they derive from eWOM, making it one of the most influential decision support systems in the purchase of electronic products. At the same time, the increasing use of smart phones in Thailand makes it very easy for consumers to access information v ia eWOM networks. The possession of a smart phone is a status symbol in Thai urban areas, and the unfettered access to internet is consistent with the image of luxurious living that many people aspire to have. A study in China showed that people are likely to generate and distribute information via eWOM networks if a product gives them a good feeling. It seems that eWOM derives its energy from the human desire to share good news. In other words, eWOM is the result of relationship marketing. In recent years, the concept of viral marketing has surfaced, also aided by online media. Viral marketing works similarly to eWOM, but it has a higher degree of intensity. It comes about when consumers identify strongly with the marketing campaign or the product. Products that go viral usually receive a large amount of attention over a small period. Uptake of Instagram in Thailand The main objective of the research project will be to study the role that the social media plays in the marketing of luxury products in Thailand. The impact of social media varies from one segment to another, which then means that an effective study must focus on one industry. The industry of interest in this project is the fashion and design industry. The emergence of Instagram as one of the leading smart phone applications in Thailand has intensified the exchange of eWOM among Thai consumers . Instagram is making it relatively easy for the public to access reliable information via eWOM by following celebrities who have Instagram accounts. Instagram is very compatible with the consumer culture in Thailand. According to a Bangkok-based brand agency called Zocialrank, Instagram has become very popular in Thailand. Instagram has more than 150,000 users in Thailand who have already uploaded over 11 million photos. This makes Thailand one of the largest users of Instagram. Thai people keep up with new trends by following celebrities through Instagram in order to find out the current â€Å"must haveâ €  items. One of the clearest indictors of this trend is the following that a single celebrity can command in Thailand. The actor Aum Patcharapa has almost one and a half million followers on Instagram. Marketing campaigns in Thailand use celebrities to promote products. Celebrity endorsements spur consumers to buy the products based on the notion that the products are superior. Instagram allows celebrities and marketing companies to post pictures showing the celebrities promoting the latest trends in the fashion industry. Customers get a glimpse of the new products as well as their favorite celebrities adorning the fashion items. The element of Instagram that makes it stand out as a platform that support eWOM is that it eases the sharing of photos. This means that people can share photos showing celebrities wearing the latest fashion items. This makes Instagram a very powerful tool in eWOM marketing, and influences consumer decision making. Research indicates that the physical a ppearance of a storefront can influence buying behavior. In the context of eWOM, a good-looking store will attract positive eWOM, which can then drive up its sales. This shows that customers want to associate with well-to-do brands. A research project was undertaken to find out whether being a fan or a follower of a celebrity changed the purchasing behavior of an individual. The researchers found that more than half of the fans were likely to purchase or recommend a product endorsed by the person they are following. Celebrity Endorsement Studies conducted to determine the impact of celebrity endorsements on brands show that celebrities increase the visibility of a brand, and create positive attitudes towards the brand. Endorsements from celebrities also increase brand loyalty and set the stage for positive eWOM for the brand. Celebrities influence consumer choices when consumers imitate the dressing mode and character of the celebrities. Wei and Lu (2013) examined how the relationsh ip between celebrity endorsements and online customer reviews can influence the shopping behavior of female consumers. The research revealed that although the image of a celebrity creates a positive impact on buying behavior, consumers hesitate from buying the endorsed product if the endorsement is perceived to be a commercial campaign. However, the same consumers will rely more on customer reviews written by other consumers to make buying decisions. Consumers prefer to ape the celebrities but frown upon direct calls by the same celebrities to buy the products. Consumers look at the pictures and the lifestyles of the celebrities to find out the brands they are wearing. They use their findings to decide on which products to buy based on the assumption that the celebrity likes the product. An experiment by economic psychologists found that celebrities are more persuasive than people who are not famous even if the other people are as attractive as the celebrities. Respondents displayed a stronger intention to purchase a product when it was presented in close association with a celebrity. The effectiveness of celebrity endorsement usually depends on the greater cultural constructs of the specific country or region. The two main perspectives in this regard are whether the dominant cultural philosophy in the region is individualism or collectivism. Individualism refers to cultures with a high level of autonomy. In such societies, people tend to rely on social structures developed by the state rather that a culturally derived one. Countries such as Thailand have had a long time to evolve as a people. This has given the country the opportunity to streamline its collective aspirations, which has led to a homogenous worldview among the Thai people. A study designed to compare how a person’s attachment to a celebrity affects buying behavior revealed that a person who feels strongly attached to a celebrity is likely to make purchasing decisions based on a single en dorsement by the celebrity. On the other hand, multiple endorsements from a celebrity in regards to multiple products or multiple endorsements of the same product, adversely affected the purchasing decisions of the people who felt strongly attached to the celebrity. On the contrary, multiple endorsements increased the likelihood of making a positive purchasing decision among those who did not feel strongly attached to the celebrity. This finding illustrates that while the celebrities have the ability to influence purchasing behavior, their influence must be exercised with care to achieve maximum impact. However, Wei and Lu (2012) who carried out research on the relationship between endorsements and purchasing behavior were not focusing on Instagram. This means that their findings should not be generalized to all forms of eWOM. Some studies support the positive impact of eWOM on the buying decision of consumers. Other studies support the positive impact of celebrity endorsements on b uying decision. A Study in Thailand showed that the four factors that influenced consumer behavior were physical factors, personal identity, lifestyle, and store environment. This study did not include the role of eWOM, or social media on how consumers make their decisions. Therefore, there is need for fresh research into the impact of Instagram and social media in general on consumer behavior in Thailand. This research project intends to fill this gap by examining the impact of Instagram as part of eWOM, on Thailand’s consumer behavior. A study that was evaluating the role of visual elements in advertisements that utilized social media platforms found that the visual elements that attracted the highest number of users were shock and sex appeal. Sex appeal can go hand in hand with celebrity endorsement if the celebrity in question is also a sex symbol. A good example is actor Aum Patchrapa, who is not only a well-known celebrity, but also a sex symbol. This project intends to take a specific look at the role celebrity endorsements on Instagram play in consumer purchasing decisions. Methodology The research philosophy chosen for this project is positivism. The choice of this paradigm comes from the need to quantify the impact that Instagram has on consumer choices in Thailand. The research project will not be aiming at proving the impact, but rather measuring the impact. Positivism is ideal for proving objective reality. Positivism asserts that a scientist is capable of using a scientific perspective in the observation of a social behavior in order to perform objective analysis. Data analysis for a research project undertaken using a positivist philosophy requires using quantitative methods to describe large-scale phenomenon. In this case, it will be necessary to use quantitative research methods to ensure that the data is analyzed in line with the dimensions of the problem. The results developed from the data analysis will show the level of influence th at eWOM has on consumer decisions in Thailand’s fashion industry. The results will also show consumer behavior and the underlying market forces driving online commerce in Thailand. Data collection will be done using survey instruments developed for the project. A survey is the best tool for collecting a large pool of data. Surveys are considered rigid in comparison to other research tools such as interviews. However, they provide the only realistic way of dealing with a large data set. In order to make sense out of the data, it is imperative to identify the dependent and independent variables that can help in the identification of consumer characteristics in the Thai market. The main tool for data collection will be an online questionnaire. The target group identified for the project is Thai females aged 18-30. The total number of respondents for the project will be 400 individuals. The social class targeted in the survey is the young women from middle class families living i n the urban areas of Bangkok. The inclusion criteria for the respondents will include a range of dimensions such as the fulfillment of personal desires. The goal of this approach is to ensure that the sample contains respondents who have varying economic power because it will help to determine whether purchasing power affects purchasing behavior when it comes to fashion products. The survey will be divided into the following four sections. The first section will deal with the demographic profile of the respondents. The second and third sections will deal with their Instagram use habits and the degree of reliance on eWOM for decision making when it comes to fashion products purchases. The fourth section will deal with impact of eWOM from celebrities on the purchasing behavior of the respondents. The extent of influence on each of these measures will be captured using Likert Scales. The level of influence will have a five point Likert scale with â€Å"1† corresponding to  "strongly disagree†, and â€Å"5† corresponding to, â€Å"strongly agree†. 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